What we wish more women knew….
It’s Not You — It’s the Diet: Why Traditional Weight Loss Fails Women (and What Actually Works)
Sick of diets that don’t work? It’s not your fault. Learn why traditional dieting fails and how hormone-friendly weight loss can help you get results that last.
If you’ve ever felt like you’ve “failed” a diet, we want you to hear this loud and clear:
It’s not you — it’s the diet.
So many women come to us feeling defeated, frustrated, and confused. They’ve tried calorie counting, low-carb, intermittent fasting, detox teas — you name it. And while some of these approaches may work temporarily, the results rarely last. Why? Because most diets are built on one-size-fits-all rules that ignore something vital: your hormones.
Why Traditional Diets Fail Women
Your body isn’t a maths equation.
Weight loss isn’t just about calories in vs. calories out — especially for women between 30 and 60. During this time, hormonal shifts (like changes in oestrogen, progesterone, cortisol, thyroid and insulin) affect how your body stores fat, burns energy, handles stress, and digests food.
Traditional diets fail because they:
Ignore hormone imbalances like adrenal fatigue, thyroid issues, or insulin resistance
Create stress in the body by restricting too much, too fast
Slow down metabolism with under-eating or over-exercising
Don’t support long-term habits — making you feel like a failure when you “fall off”
Most importantly, they make you feel like the problem — when in reality, the method was never designed for you.
The Smart Way to Lose Weight: Work With Your Body, Not Against It
At Breaking Fads, we take a different approach. We help you understand your Hormonal Bodytype — whether you’re thyroid-dominant like Kate, adrenal-dominant like Maya, or reproductive-hormone sensitive like Lilly. Once you know your body’s unique blueprint, you can start feeding it what it actually needs. Our method is built on three key principles:
- 1. Tailored Nutrition No more guessing. Each body type has different needs — from food timing to protein types, from how to combine carbs to what foods support digestion and hormone balance. Our 12-week plan gives you clear, practical guidance that fits real life.
- 2. Sustainable Lifestyle Shifts We focus on progress, not perfection. That means no calorie counting or extreme restrictions — just simple, body-type-specific strategies that work long term. You’ll learn how to build meals, manage cravings, improve sleep, and boost energy without burnout.
- 3. Hormone-Smart Weight Management We support your body’s natural rhythm instead of forcing it into starvation or stress mode. When you work with your hormones, your body starts to release weight more easily, and you feel more like yourself again — clear-headed, calm, and confident.
You’re Not Broken. You’ve Just Been Following the Wrong Plan.
- If you've been told to “just try harder” or blamed yourself for not sticking to the latest plan — it’s time to change the narrative. With Breaking Fads, you’ll discover a smarter, kinder, and more effective way to lose weight — one that meets you where you are, and works with your body, not against it.
Ready to get started?
Take our free Bodytype Quiz today and find out what your body really needs to feel good and let go of weight — for good.
- Great Energy
- Cravings diminish
- Sleep improves
- Confidence soars
- Weight management becomes natural
We are so so glad you are here
f you’ve ever felt stuck in the dieting loop… if you’re tired of feeling tired… if you want to eat in a way that feels good, energises you, and brings you back to yourself—you’re in the right place. I’ve been where you are. And I promise—there’s a better way. And we’re here to show you how. Welcome to Breaking Fads. I’m so glad you’re here. With love, Carina & Shona - Co-Founders of Breaking Fads
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The Future of Wellness Is Personal
As we move through 2025, the trend is clear: personalized nutrition based on body types isn't just a passing fad – it's the future of sustainable wellness. And at Breaking Fads, we're leading this revolution, one body type at a time.
Take Action Today:
Take our body type quiz
Join our 12-week program
Transform your relationship with food forever
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